Categories
the once review

In search of love for an app that is dating? You might find music alternatively

In search of love for an app that is dating? You might find music alternatively

The Match.com profile web page for singer Mariah Carey, top, and Jason Dero’s Tinder web web web page. (Photo: AP)

A spouse or a hook-up, you might discover something else when using dating apps: new music in your quest to find a date.

An increasing number of acts are looking to platforms like Tinder and Match to promote their music and reach their fans on-the-go from Madonna to Mariah Carey. Madonna’s album that is latest had been advertised on Grindr, an application for homosexual males, while Jason Dero seemed to Tinder to debut a music movie.

Carey launched a profile on Match.com to premiere her music video clip when it comes to solitary, “Infinity,” and recently DJ-producer Afrojack took over Match’s Twitter take into account eight hours to answer questions regarding love and relationships while advertising their brand new solitary, “SummerThing!”

“You need to get where your fans are, where your fans that are potential. And you also can not just market on iTunes — you need to think about different ways to achieve a gathering,” stated Joel Simkhai, the creator and CEO of Grindr.

Simkhai stated Madonna’s group contacted Grindr about claborating. They established a competition around Valentine’s Day where users wod change their profile pictures to mimic the record album address of “Rebel Heart” — where Madonna’s face is covered with cables.