Jewish Online Dating Sites Gets a Makeover
JDate ups its presence using its rebranding campaign that is latest, showcased on billboards from l. A. To New York City’s instances Square.
By Jennifer Cole
JDate.com does not call it self the “leading Jewish singles network” for absolutely absolutely nothing. The massive on line matchmaker—which boasts 750,000 users and attracted major news buzz in April using its rebranding campaign, “Get Chosen”—is referred to as go-to for Jewish internet dating. Therefore it’s not surprising that with its 17 years, JDate hasn’t faced much competition.
Up to now. As online dating becomes more tech-savvy and complex, Jewish relationship is after suit. Presently there are a number of new solutions for Jewish singles, from the strictly Jewish JZoog to Tinder-based JSwipe. Along with the increase of those brand new interactive options—some more salacious than others—comes a essential concern: Is all with this kosher?
New Matchmakers on the Block
JSwipe, a mobile application that was launched in April, is comparable to the favorite yet debateable app, Tinder. In just the swipe of some buttons, the location-based computer software finds other Jews that are making use of the system nearby. With all the options of liking or moving on matches predicated on a tiny profile photo that seems, an individual helps slim the dating pool in their or her present geographic location.